10 Creative Tips to Make Radio Ads That Work Harder

Presented: November 20, 2024
by Tony Mennuto, Owner/CCO, Audio Milkshake
Useful Resources:
Audio Files:

Is Creative Wearout a Thing?

Learn the factors that contribute to creative that resonate and stand the test of time

Presented: September 11, 2024
Useful Resources:
Guest Speakers:

John Fix     Gary Getto

Takeaways From the 2024 Radio Mercury Awards

A hands-on session featuring highlights and insights from the 33rd annual competition to help you elevate your radio craft.

Presented: June 18, 2024
Useful Resources:

How to Write and Produce Radio Creative that Works

This hands-on session features Radio Mercury Awards winning writers and producers sharing actionable tips to up your client's creative and execute with brilliance.

Presented: March 20, 2024
Useful Resources:

Why Creative Matters: Best Practices for Crafting Audio Advertising

2024 Radio Mercury Awards Chief Judge Mitch Bennett, executive creative director, breaks down some of the hallmarks of producing effective and creative radio. In this webinar, you'll learn and hear about 2023 Radio Mercury Awards winning spots and campaigns along with insights on creating, writing, and producing great radio work.

Useful Resources:
Skinny Radio
Radio Mercury Awards Audio Library
2023 Radio Mercury Awards Winners
2023 Radio Mercury Awards Final Round Jury Insights
Articles/links of note:
How to Not Make the Radio Ad You Think of When You Think Radio Ad | Muse by Clio
Raise The Volume: Advice from the Creative Experts
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness According To Colourtext's Jason Brownlee | Westwood One

contact us

mercury@rab.com | Phone number: 212 681 7212



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