- By radiomercury
- With No Comments
- On 14 Dec | '2016
The Radio Mercury Awards is pleased to announce Mark Gross, Founder, Creative Director at Highdive Advertising, as the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.
Gross is a highly regarded advertising executive and DDB Chicago alumnus, where he led creative on some of the agency’s biggest accounts including Capital One, Cars.com, Bud Light and Mars-Wrigley. He’s probably best known for the late ’90s “Real Men of Genius” campaign for Bud Light, the most awarded campaign in advertising history. He’s won three Best in Show Radio Mercury Awards, two Cannes Radio Grand Prix Lions, a Radio Grand Andy and a Radio Grand Clio. Mark has also served as President of the inaugural Cannes Radio Jury, and President of the Clio Radio Jury.
This past fall, Gross, along with fellow DDB Chicago colleague and Radio Mercury Award winner Chad Broude, founded Highdive Advertising, a new boutique agency in Chicago.
“Captivating movies, engaging books, powerful stage plays, sticky songs, memorable radio advertising — they all share one thing: great storytelling,” noted Mark. “The panel of judges and I will be looking for the campaigns and spots that draw us in with unforgettable and fascinating stories that you can only tell on the radio.”
“Mark Gross has been a part of so many Radio Mercury Award-winning spots and campaigns that we’ve lost count. His roster of work could be a curriculum of how to create award-winning radio advertising,” said Erica Farber, president and CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. “We are thrilled he will lead this year’s judging and ensure that the best of the best are awarded in June.”
Award categories for the 2017 Radio Mercury Awards will be announced later this month, along with Call for Entry guidelines and deadlines. For more information, log on to www.radiomercuryawards.com.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.