Co-Founder, Chief Creative Officer
Gustavo Lauria, co-founder and chief creative officer at We Believers, is also the president of the US Hispanic Creative Circle/Circulo Creativo. Advertising Age just named him one of the 50 most creative people in the world.
He is the creator and co-developer of the Edible Six Pack Rings, one of the most recognized sustainability innovations of 2016, with the potential of changing the beer packaging industry as a whole. In only two weeks and with zero media investment, the video announcing the Edible Six Pack Rings became one of the most viewed videos in the history of Facebook.
In 2002 he moved to the US to be Regional Creative Director at Y&R Miami. In 2004 he started working at la comunidad, where he spent 8 years, first as a Creative Director and then as ECD. In 2012, The Vidal Partnership hired him as Chief Creative Officer and Managing Partner.
And finally, in August 2014, Gustavo co-founded We Believers together with Marco Vega, transforming his vision into the 6th most innovative agency in the world based on the Cannes Lions International Festival.
Throughout his career, Gustavo has won all the major international advertising awards, been selected to the jury at the One Show, Clio’s, Radio Mercury Awards, Andy’s, and was named President of the Jury at El Ojo de Iberoamérica, El Sol and Wave Festival.His career started in 1998 in Argentina, working at three of the most creatives agencies in his country.