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New York, New York – January 11, 2017 — Call for Entry for the 26th Annual Radio Mercury Awards is now open. Entries are being accepted for outstanding creative spots, campaigns and innovative radio work from advertising agencies, radio stations, production companies, colleges, universities, and advertisers.

Chief Judge Mark Gross, along with a soon-to-be-announced team of final round judges, will disburse over $87,000 in cash prizes including the $50,000 Best of Show prize.  Categories for this year’s competition include:

•    Agency/Production Company Produced Commercial
•    New – Big Idea: Audio
•    Integrated Campaign with Radio/Audio
•    PSA Spot or Campaign
•    Radio Campaign
•    Radio Station Produced Commercial
•    Spanish Language Spot or Campaign
•    Student Produced Spot

Showcase Awards:
•    Radio Station Produced Promotional Spot
•    International Radio or Audio

Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Produced Commercial, Radio Campaign and Radio Station Produced Commercial.  Judges will also have the discretion to award additional prizes.

“We’re really excited to hear all of the new spots coming out of 2016.  We have a couple of new additions to the awards slate that showcase where the creative community is heading in the audio space,” noted Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “With the help of Mark Gross and our panel of final round judges, I know we will honor and recognize the best of the best and what’s next for our industry.”

The Radio Mercury Awards will announce the total number of awards to be given out when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event on June 1 in New York.

For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com

 

The Radio Mercury Awards is pleased to announce Mark Gross, Founder, Creative Director at Highdive Advertising, as the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.

mark-cropped-photo

Gross is a highly regarded advertising executive and DDB Chicago alumnus, where he led creative on some of the agency’s biggest accounts including Capital One, Cars.com, Bud Light and Mars-Wrigley. He’s probably best known for the late ’90s “Real Men of Genius” campaign for Bud Light, the most awarded campaign in advertising history. He’s won three Best in Show Radio Mercury Awards, two Cannes Radio Grand Prix Lions, a Radio Grand Andy and a Radio Grand Clio. Mark has also served as President of the inaugural Cannes Radio Jury, and President of the Clio Radio Jury.

 

This past fall, Gross, along with fellow DDB Chicago colleague and Radio Mercury Award winner Chad Broude, founded Highdive Advertising, a new boutique agency in Chicago.

 

“Captivating movies, engaging books, powerful stage plays, sticky songs, memorable radio advertising — they all share one thing: great storytelling,” noted Mark. “The panel of judges and I will be looking for the campaigns and spots that draw us in with unforgettable and fascinating stories that you can only tell on the radio.”

 

“Mark Gross has been a part of so many Radio Mercury Award-winning spots and campaigns that we’ve lost count.  His roster of work could be a curriculum of how to create award-winning radio advertising,” said Erica Farber, president and CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. “We are thrilled he will lead this year’s judging and ensure that the best of the best are awarded in June.”

 

Award categories for the 2017 Radio Mercury Awards will be announced later this month, along with Call for Entry guidelines and deadlines.  For more information, log on to www.radiomercuryawards.com.

 

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

meghan@rab.com

 

New York, NY – June 2, 2016 — Winners for the 2016 Radio Mercury Awards were announced this evening at the 25th annual awards presentation held at Stage 48 in New York. This year’s $50,000 Best of Show award was given to Fitzgerald + CO for their Long Story Short Campaign for Quikrete.

“This year’s winners epitomize our mission of distinguishing and honoring the best creative storytellers who engage consumers, and help build brands,” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “Long Story Short and all of this year’s winners are models for keeping the art of creative radio writing alive.”

“Long Story Short took home Best of Show because it expressed Quikrete’s mission so creatively and succinctly. The execution mirrored the product benefit perfectly, and made it far and away the most entertaining and effective campaign we heard,” noted Chris Smith, brand creative group head at The Richards Group and this year’s chief judge. “The 16 winners honored tonight are all different from each other, but together create a snapshot of radio done right.”

This year’s Marketer of the Year Award was presented to The Coca-Cola Company. Drew Horowitz, president and chief operating officer of Hubbard Radio presented this year’s award to Carleen McCarthy, Director of Local Media & Experiential Marketing and Sharon Waters, Local Media Director from the Coca-Cola Company. Erica Farber noted that “Coca-Cola was selected to receive this year’s Radio Marketer of the Year award to recognize how enthusiastically they have made radio a key component in their advertising campaigns and have activated numerous programs that leverage radio’s core competencies to garner results.”

The lively ceremony was hosted by the radio team of Brooke and Jubal from Hubbard Radio’s MOVIN’ 92.5 FM in Seattle and included the following presenters: Chris Beresford-Hill, BBDO NY and Larissa Kirschner, Publicis NYC; New York radio personalities – Cubby and Carolina Bermudez from iHeartMedia’s WKTU; Joel Santiago from Univision Radio’s X 96.3 FM; Ralphie Alvarez, from Cumulus’ 95.5 PLJ; and Scott Shannon, from CBS Radio’s WCBS-FM. DJ Whutever from iHeartMedia’s Power 105.1 served as the guest DJ for the night.

Numerous leaders from the creative and advertising community including the aforementioned Chris Smith, Chris Beresford-Hill and Larissa Kirchner were in attendance. Also in attendance were creative teams from 180 LA, Alma DDB, Barton F. Graf 9000, BBDO NY, Bravo NY, Casanova Pendrill, DDB Chicago, FCB Chicago, Fitzgerald + Co, and MullenLowe.

This year’s event was produced by the Radio Advertising Bureau, presented by Hubbard Radio in partnership with iHeartMedia Inc., and sponsored by: Alpha Media, Beasley Broadcasting, Bonneville International, CBS Radio, Cox Media Group, Entercom Communications, Greater Media, Katz Radio Group, Marketron, Miller, Kaplan, Arase LLP, MoreFM, Neuhoff Media, Nielsen Audio, Salem Communications, Sun Broadcast Group, Townsquare Media, vCreative, United Stations Radio Network, Westwood One, Univision Radio, Triton Digital, and E.W. Scripps.

Below is a list of the winning spots. To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com.

 

$50,000 Best Of Show

Long Story Short 1

Quikrete

Fitzgerald + Co

 

$5,000 Agency/Production Spot

Kitty

New York Lottery

Casanova Pendrill/McCann

 

$1,500 Agency/Production Spot

Watches

Zippo

Bravo

 

$1,500 International Radio Showcase

Donated Voices

The National University Centre For Organ Transplantation

MullenLowe Singapore

 

$1,500 Best Promotional Showcase

1065 The Mom

WARH 1065 The Arch

Hubbard Radio

 

$3,000 Best Use of Radio In an Integrated Campaign

Starving Artists

Mars Chocolate North America / Snickers Crisper

BBDO New York

 

$1,500 Most Innovative Use of Radio

GE Podcast Theatre presents The Message

GE

BBDO New York

 

$1,500 Most Innovative Use of Radio

5 Gum

Wrigley/Mars, Inc.

Energy BBDO

 

$1,500 PSA Spot

UNFairy tales – Hiba

UNICEF

180LA

 

$5,000 Radio Campaign

Long Story Short 2

Quikrete

Fitzgerald+CO

 

$1,500 Radio Campaign

Skittles Blank The Rainbow

Wrigley/Mars, Inc.

DDB Chicago

 

$5,000 Radio Station Produced

Estate

Cooper Disposal

Creative Services Group/iHeartMedia

 

$1,500 Radio Station Produced

Kolping Schutzenfest

Kolping Society of Cincinnati

Hubbard Radio Cincinnati

 

$3,000 Spanish Language Single/Campaign

Clog Free Pipes II

The Clorox Company

Alma DDB

 

$1,500 Student Produced Spot

Keep Stories Going

This American Life

The Creative Circus

 

2016 Radio Marketer of the Year

The Coca-Cola Company

 

 

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), and non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

mbuonocore@rab.com

Radio Mercury Awards Announces Advisory Council

New York, NY – November 20, 2015 – The Radio Mercury Awards is pleased to announce the formation of its Advisory Council.  As radio has evolved into a multiplatform digital medium, and with the introduction of additional award categories, the Radio Mercury Awards creative advisory council of leading industry professionals will help guide and plan for the years ahead.

This group is comprised of advertising creative directors and radio branding and production executives alike.  By bringing this high caliber group of creative executives together, the council will advise on award categories and guidelines along with helping to grow awareness and participation among the agency and radio communities.

“As the Radio Mercury Awards celebrates its 25th Anniversary, we felt it was important to establish this council to help create a dialog between agency and radio creative minds to help lead and guide the Radio Mercury Awards into the next 25 years,” noted Erica Farber, president and CEO, Radio Advertising Bureau.

The Advisory Council is comprised of the following executives:
•    Chris Smith, Brand Creative Group Head, The Richards Group – Chair
•    Chris Beresford-Hill, Executive Creative Director, BBDO NY – Vice Chair
•    Jill Applebaum, Creative Director, The Barbarian Group
•    Barbara Goldman, Owner/Producer, BG Productions Inc.
•    Mark Gross, EVP, Executive Creative Director, DDB Chicago
•    Tony Mennuto, VP Branded Content, CBS Radio
•    Dave Savage, Vice President Creative Services Group, iHeartMedia, Inc.
•    Greg Solk, SVP Programming, Hubbard Radio

Award categories for the 2015 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.