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2017 Radio Mercury Awards Winners Announced

New York, NY – June 1, 2017 — Winners for the 2017 Radio Mercury Awards were announced this evening at the 26th annual awards presentation held at Stage 48 in New York. This year’s $50,000 Best of Show award was given to The Richards Group for their Motel 6 Campaign.

“The Motel 6 Radio Campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand; this campaign continues the Motel 6 narrative in a refreshing and relevant way,” noted Mark Gross, founder and creative director, Highdive Advertising and chief judge for the 2017 Radio Mercury Awards. “The 15 winners honored tonight represent creative radio at the highest level.”

Best of Show Winners, The Richards Group, Chris Smith, Rachel Dawer, Sheri Cartwright, and Steve Grimes, with Chief Judge, Mark Gross, and RAB President & CEO, Erica Farber

“The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “Motel 6’s campaign and all of this year’s winners epitomize the art of stellar radio creative.”

This year’s Marketer of the Year Award was presented to T-Mobile. Drew Horowitz, president and chief operating officer of Hubbard Radio presented this year’s award to Peter DeLuca, senior vice president, brand communications at T-Mobile. Erica Farber noted that “T-Mobile’s partnership with the radio industry to help drive key objectives forward truly sets it apart; they make radio a key component in their advertising campaigns and activate programs leveraging radio’s core equities to garner results.

The lively ceremony was hosted by the radio team of Jeff & Jenn from Hubbard Radio’s Q102 in Cincinnati and included the following presenters: Chris Beresford-Hill, and Pete Kain, BBDO NY; New York radio personalities – Ebro Darden from Emmis’ Hot 97; Wendy Wild from iHeartMedia’s WKTU; Joel Santiago from Univision Radio’s X 96.3 FM; Jayde Donovan, from Cumulus’ 95.5 PLJ; and Dan Taylor, from CBS Radio’s WCBS-FM. DJ Whutever from iHeartMedia’s Power 105.1 served as the guest DJ for the night.

Numerous leaders from the creative and advertising community including the aforementioned Mark Gross, Chris Beresford-Hill, and Peter Kain, along with Gary Pascoe, CCO, Commonwealth//McCann, and creative group head from the Richards Group, Chris Smith, were in attendance. Also in attendance were creative teams from BBDO NY, Casanova//McCann, CP+B, Havas NY, Ogilvy & Mather, and the Richards Group, along with Melissa Eubanks, from Motel 6. Dave Ehlers, CEO, Blue449; Melissa Shapiro, president, investment, Blue 449, and Lisa Allison, senior vice president, director of local broadcast investments, Blue449, and Hot 97’s Nessa attended to help celebrate T-Mobile, with previously mentioned Peter DeLuca, Kari Marshall, vice president, T-Mobile, Peter Santaniello, senior manager, field marketing, T-Mobile and  Bob Stanchina, director, sales operations & business planning, T-Mobile.

This year’s event was produced by the Radio Advertising Bureau, presented by Hubbard Radio in partnership with iHeartMedia Inc., and sponsored by: Beasley Broadcasting, Bonneville International, CBS Radio, Cherry Creek Radio, Cox Media Group, Cromwell Group,  Emmis Communications, Entercom Communications, E.W. Scripps, Forcht Broadcasting, Katz Radio Group, Marketron, Miller, Kaplan, Arase LLP, MoreFM, Neuhoff Media, Nielsen Audio, Salem Communications, Townsquare Media, Triton Digital, United Stations Radio Network, Univision Radio, vCreative, and Westwood One.

Click here to listen to all the 2017 Radio Mercury Awards winners.

 

2017 Mercury Finalists Announced

2017 Radio Mercury Awards Finalists Announced

BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services Lead the Way as Finalist Front-Runners

T-Mobile Named 2017 Radio Marketer of the Year

 

May 4, 2017 — New York, NY – 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories. The Radio Marketer of the Year will be awarded to T-Mobile at the June 1 awards event in New York.

The 2017 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.

“We’ve said all year ‘Anything is Possible’ on the radio, and that writers can create limitless opportunities with the right story,” said Mark Gross, founder and creative director, Highdive Advertising and chief judge for the 2017 Radio Mercury Awards. “The spots and campaigns moving on to the next round tell their stories with intriguing and nuanced executions.”

“This list of 117 agencies, production companies, radio stations and universities, have reached an exceptionally high level of creative excellence,” noted Erica Farber, president and CEO of the Radio Advertising Bureau. “No matter the advertiser or market size, the ability to build brand awareness and drive ROI is truly unique to radio. All of these finalists creatively succeed on delivering that promise.”

The final round judging panel included Chief Judge Mark Gross founder and creative director, Highdive Advertising; Wade Alger, Executive Creative Director, TBWA \ Chiat \ Day New York; Sean Bryan, Co-Chief Creative Officer, McCann; Peter Kain, Executive Creative Director, BBDO New York; Paula Maki, Managing Creative Director, mono San Francisco; Jorge Murillo, Vice President / Executive Creative Director, Alma DDB; and Andrès Ordóñez, Chief Creative Officer, Energy BBDO.

2017 Radio Mercury Awards Finalists – (To listen to this year’s finalists click here.)

Agency/Production

Break Out the Pepsi
Pepsi
BBDO New York

Poor Parched Mouth
Pepsi / Mountain Dew
BBDO New York

Try a Little Jingle
goodnessKNOWS®
BBDO San Francisco

Try a Little Voice Acting
goodnessKNOWS®
BBDO San Francisco

Wrestler
Jack Link’s Jerky
Carmichael Lynch

Toyota Dealer – One
Chevrolet
Commonwealth//McCann

Toyota Dealer – Two
Chevrolet
Commonwealth//McCann

The Catch
McDonald’s
Cossette Chicago

DMV
Taco Bell
Deutsch LA

Work Emails
Taco Bell
Deutsch LA

Follicular Lymphoma
Mount Sinai Hospital
DeVito/Verdi

Robert Woo
Mount Sinai Hospital
DeVito/Verdi

Rosemary McGinn
Mount Sinai Hospital
DeVito/Verdi

Slow Cooked
Schlotzsky’s
FOCUS Brands

Adios Amigo
Heineken / Dos Equis
Havas New York

Sarah
Regional Help Wanted
Hyperbolic Creative

The Wild Kingdom of Food
Quiznos
Karsh Hagan

Dream of Chicken
Chick-fil-A
McCann New York

The Five Stages
Mr. Rooter
McKee Wallwork & Company

Letters from the Road of Adventure
Gulf States Toyota
MMB

Dentist
HuHot Mongolian Grill
Shine United

Facelift
Motel 6
The Richards Group

Man Bun
Motel 6
The Richards Group

Millennials
Motel 6
The Richards Group

Clip Show
Bestway Disposal
Vladimir Jones

Life
Old Spice
Wieden+Kennedy

The Food Chain Has Changed – Performance Review
Los Angeles Zoo
wongdoody

Big Idea Showcase Award

GE Podcast Theater presents life.af/ter
GE
BBDO New York

Foot Locker Audio Tours
Foot Locker
BBDO New York

Resistance Radio
Amazon
Campfire at SapientRazorfish

Stereotypical Trump
Creatives Against Contradictions
Creatives Against Contradictions

Music Resource Center
MRC Cincinnati
Hubbard Radio Cincinnati

The Refugee Nation
Amnesty International
Ogilvy

Integrated Campaign with Radio/Audio

GE Podcast Theater presents life.af/ter
GE
BBDO New York

Terrible Quotes campaign: Afraid, Washington, Stay in School
SafeAuto Insurance
Greatest Common Factory

Say it with Pepsi
Pepsi
J. Walter Thompson Puerto Rico

T-Mobile One Takeover
T-Mobile
Katz Media Group

Get your fair face on!
OC Fair
Sensis Inc

Smokeless Doesn’t Mean Harmless
FDA
Sensis Inc

International Radio or Audio Showcase

Anchor Milk Slams
Fonterra
Colenso BBDO

Morse Code
Rustlers
Droga5

Office
Blooms Pharmacy
FCB South Africa

Recycled Commercial
Light Recycle
Newcap Radio

Gourmet Meals
ProDiet
Ogilvy & Mather Group HK

Sightseeing
Orbis
Ogilvy & Mather Group HK

PSA Spot or Campaign

Unfairy Tales – Ali
UNICEF
180LA

Tougher Than Tough
AARP
Advertising Council

Unwanted STD
Women’s Fund of Omaha
BVK

Lullaby :30, Shirt :30 and Cook :30 Campaign
Alzheimer’s Association
Full Contact

Gore
PETA
Havas New York

Horror Show
PETA
Havas New York

Cruelest Show On Earth
Big Cat Rescue
PP+K

It’s A Horrible Life
Big Cat Rescue
PP+KWTMX-FM

Radio Campaign

It’s Really Time to letgo
letgo
CP+B

Craverider
Dr Pepper Snapple Group
Deutsch LA

Honest Mornings: Work Emails, Tax Day, DMV
Taco Bell
Deutsch LA

Mount Sinai Radio Campaign 1
Mount Sinai Hospital
DeVito/Verdi

Mount Sinai Radio Campaign 3
Mount Sinai Hospital
DeVito/Verdi

Long Story Short – Campaign 1
Quikrete
Fitzgerald+CO

Long Story Short – Campaign 2
Quikrete
Fitzgerald+CO

Terrible Quotes
SafeAuto Insurance
Greatest Common Factory

Sleep Train
Sleep Train
Hubbard Broadcasting Inc

Extra Money
Peninsula General Insurance
iHeartMedia Creative Services Group

Holy Shyp That Was Easy
Shyp App
iHeartMedia Creative Services Group

Oh Boy, Make it Roy
Roy Rogers Restaurants
iHeartMedia Creative Services Group

Go Before It’s Cool
Brooklyn Film Festival
TBWA \ Chiat \ Day NY

2017 Motel 6 Radio Campaign
Motel 6
The Richards Group

Weird Looking, Delicious Tasting
General Mills / Muddy Buddies
Walrus

Ask The Experts – WBEB
WBEB FM
WBEB FM

Battle of the Bugs
Steve’s Pest Control
Zimmer Radio and Marketing Group

My Turn To Tell You
Missouri Heart Center
Zimmer Radio and Marketing Group

Radio Station Produced Commercial

Health Check Spade
Tunex Automotive
Bonneville Media

Jess Rap
Eagle Web Services
Eagle Communications

Life’s Greatest Challenges
John Paul’s Automotive
Entercom

Ma’am, You Have A Problem
Noble Way Pest Control
Entercom

Scottish Translator
Caledonian Club Scottish Games 2017
Entercom

Dickenschrauf: An Easy Name
Dickenschrauf Plumbing
Entercom Radio / Sports Radio 1250 WSSP

Jingle Audition
Burrito Shack
Forever Communications

Elliptical
Sleep Train
Hubbard Radio

Turn Things Around
Lake Woods Chrysler
Hubbard Radio

Boss
Roy Rogers Restaurants
iHeartMedia Creative Services Group

John Quincy Adams
Cyprus Air Fireplaces
iHeartMedia Creative Services Group

Neck Pillow
Shyp App
iHeartMedia Creative Services Group

Waffles
Service.com
iHeartMedia Creative Services Group

Pity Party Patio Problem
SLITERS LUMBER & BUILDING SUPPLY
KOFI KZMN KOLK

Strangers and Gravy
Baymont Inn and Suites
Praise 106.5

Wade Cahela Nothing Sexy
Wade Cahela Tax Service
Sand Mountain Broadcasting

God Made a Fisherman
Fun Country RV’s and Marine
Townsquare Media of El Paso

Sewerman
City of Santa Rosa
Wine Country Radio

Boring
Granite Peak
WTMX-FM

Dancing In The Living Room
Budget Blinds
Zimmer Radio and Marketing Group

Deuce Rap
The Deuce Pub and Pit
Zimmer Radio and Marketing Group

Radio Station Promotional Spot

KINK – Station Produced George Morlan
George Morlan
Alpha Media LLC

102.9 WMGK Philly 500 Voting Solicit Promo
Classic Rock 102.9 WMGK, Beasley Broadcasting

Commercial Free Sundays Promo – Shock Jock
KKBQ, Cox Media Group

Rock & Roll Hall of Fame Weekend Promo
KGLK, Cox Media Group

Bone TV – Nerd
WHPT, Cox Media Group

Typical Cruise
WHPT, Cox Media Group

KPNT Wayback Weekend
KPNT, 105.7 The Point, Emmis Communications

Bruno Mars: Runway to Runway
Victoria’s Secret, Atlantic Records
Entercom Communications

Tell the Truth
1500 ESPN, Hubbard Radio

Go Fund Yourself
KSLZ, iHeartMedia

Kiss-A-Kia
Southwest Kia
iHeartMedia

KVOO Jingle Jam 2016
KVOO, SCRIPPS MEDIA GROUP

Free Lemonade Contest for Beyonce Tickets
WKHT-FM, Scripps Radio

Baconoke
Townsquare Media Live Events
Townsquare Media of El Paso

Spanish Language Spot or Campaign

Carro
Denny’s
Casanova//McCann

Expensive
Covered California
Casanova//McCann

LALAgartija
LALA Yogurt Smoothies
Richards/Lerma

LALAura
LALA Yogurt Smoothies
Richards/Lerma

Student Produced

It Only Takes a Moment to Make a Moment
Fatherhood.gov
Miami Ad School

Ride With A Friend
Lyft
Miami Ad School

Cease Fire
CeaseFire PA
Temple University

Band-Aid
The Creative Circus

P-Roid Boys
Playtex
The Creative Circus

Protect Your Happily Ever After: Flood
State Farm
The Creative Circus

Tidy Cats Cat Litter
The Creative Circus

Winners will be announced on Thursday, June 1 at the Annual Radio Mercury Awards Event at Stage 48 in New York City. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
meghan@rab.com

T-Mobile Named 2017 Radio Marketer of the Year

New York, New York – April 13, 2017 — T-Mobile has been selected to receive this year’s “Radio Marketer of the Year” Award to recognize their endeavors over the past year.

The company makes radio a key component in their advertising campaigns and activates programs leveraging radio’s core equities to garner results.  Just a few of the many brand efforts that T-Mobile has activated with radio to use the medium creatively and contextually include:

  • T-Mobile One Talent takeover, a partnership with Katz Radio Group
  • Content integration and promotional activity surrounding the iHeartRadio Music Festival
  • As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.

“T-Mobile’s partnership with the radio industry to drive key objectives forward truly sets it apart,” noted Erica Farber, RAB president and CEO, and chair of the Radio Creative Fund. “Broadcast radio is proud to collaborate with T-Mobile on efforts such as the #MusicFreedom campaign, and we welcome their continued innovative thinking and execution.”

T-Mobile will be honored with the Radio Marketer of the Year award at the 2017 Radio Mercury Awards on June 1 at Stage 48, New York City.

Call for Entry remains open until Friday, April 21. 2017 Radio Mercury Awards finalists will be announced in early May.

For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

mbuonocore@rab.com

New York, New York – January 11, 2017 — Call for Entry for the 26th Annual Radio Mercury Awards is now open. Entries are being accepted for outstanding creative spots, campaigns and innovative radio work from advertising agencies, radio stations, production companies, colleges, universities, and advertisers.

Chief Judge Mark Gross, along with a soon-to-be-announced team of final round judges, will disburse over $87,000 in cash prizes including the $50,000 Best of Show prize.  Categories for this year’s competition include:

•    Agency/Production Company Produced Commercial
•    New – Big Idea: Audio
•    Integrated Campaign with Radio/Audio
•    PSA Spot or Campaign
•    Radio Campaign
•    Radio Station Produced Commercial
•    Spanish Language Spot or Campaign
•    Student Produced Spot

Showcase Awards:
•    Radio Station Produced Promotional Spot
•    International Radio or Audio

Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Produced Commercial, Radio Campaign and Radio Station Produced Commercial.  Judges will also have the discretion to award additional prizes.

“We’re really excited to hear all of the new spots coming out of 2016.  We have a couple of new additions to the awards slate that showcase where the creative community is heading in the audio space,” noted Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “With the help of Mark Gross and our panel of final round judges, I know we will honor and recognize the best of the best and what’s next for our industry.”

The Radio Mercury Awards will announce the total number of awards to be given out when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event on June 1 in New York.

For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com

 

The Radio Mercury Awards is pleased to announce Mark Gross, Founder, Creative Director at Highdive Advertising, as the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.

mark-cropped-photo

Gross is a highly regarded advertising executive and DDB Chicago alumnus, where he led creative on some of the agency’s biggest accounts including Capital One, Cars.com, Bud Light and Mars-Wrigley. He’s probably best known for the late ’90s “Real Men of Genius” campaign for Bud Light, the most awarded campaign in advertising history. He’s won three Best in Show Radio Mercury Awards, two Cannes Radio Grand Prix Lions, a Radio Grand Andy and a Radio Grand Clio. Mark has also served as President of the inaugural Cannes Radio Jury, and President of the Clio Radio Jury.

 

This past fall, Gross, along with fellow DDB Chicago colleague and Radio Mercury Award winner Chad Broude, founded Highdive Advertising, a new boutique agency in Chicago.

 

“Captivating movies, engaging books, powerful stage plays, sticky songs, memorable radio advertising — they all share one thing: great storytelling,” noted Mark. “The panel of judges and I will be looking for the campaigns and spots that draw us in with unforgettable and fascinating stories that you can only tell on the radio.”

 

“Mark Gross has been a part of so many Radio Mercury Award-winning spots and campaigns that we’ve lost count.  His roster of work could be a curriculum of how to create award-winning radio advertising,” said Erica Farber, president and CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. “We are thrilled he will lead this year’s judging and ensure that the best of the best are awarded in June.”

 

Award categories for the 2017 Radio Mercury Awards will be announced later this month, along with Call for Entry guidelines and deadlines.  For more information, log on to www.radiomercuryawards.com.

 

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

meghan@rab.com

 

New York, NY – June 2, 2016 — Winners for the 2016 Radio Mercury Awards were announced this evening at the 25th annual awards presentation held at Stage 48 in New York. This year’s $50,000 Best of Show award was given to Fitzgerald + CO for their Long Story Short Campaign for Quikrete.

“This year’s winners epitomize our mission of distinguishing and honoring the best creative storytellers who engage consumers, and help build brands,” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “Long Story Short and all of this year’s winners are models for keeping the art of creative radio writing alive.”

“Long Story Short took home Best of Show because it expressed Quikrete’s mission so creatively and succinctly. The execution mirrored the product benefit perfectly, and made it far and away the most entertaining and effective campaign we heard,” noted Chris Smith, brand creative group head at The Richards Group and this year’s chief judge. “The 16 winners honored tonight are all different from each other, but together create a snapshot of radio done right.”

This year’s Marketer of the Year Award was presented to The Coca-Cola Company. Drew Horowitz, president and chief operating officer of Hubbard Radio presented this year’s award to Carleen McCarthy, Director of Local Media & Experiential Marketing and Sharon Waters, Local Media Director from the Coca-Cola Company. Erica Farber noted that “Coca-Cola was selected to receive this year’s Radio Marketer of the Year award to recognize how enthusiastically they have made radio a key component in their advertising campaigns and have activated numerous programs that leverage radio’s core competencies to garner results.”

The lively ceremony was hosted by the radio team of Brooke and Jubal from Hubbard Radio’s MOVIN’ 92.5 FM in Seattle and included the following presenters: Chris Beresford-Hill, BBDO NY and Larissa Kirschner, Publicis NYC; New York radio personalities – Cubby and Carolina Bermudez from iHeartMedia’s WKTU; Joel Santiago from Univision Radio’s X 96.3 FM; Ralphie Alvarez, from Cumulus’ 95.5 PLJ; and Scott Shannon, from CBS Radio’s WCBS-FM. DJ Whutever from iHeartMedia’s Power 105.1 served as the guest DJ for the night.

Numerous leaders from the creative and advertising community including the aforementioned Chris Smith, Chris Beresford-Hill and Larissa Kirchner were in attendance. Also in attendance were creative teams from 180 LA, Alma DDB, Barton F. Graf 9000, BBDO NY, Bravo NY, Casanova Pendrill, DDB Chicago, FCB Chicago, Fitzgerald + Co, and MullenLowe.

This year’s event was produced by the Radio Advertising Bureau, presented by Hubbard Radio in partnership with iHeartMedia Inc., and sponsored by: Alpha Media, Beasley Broadcasting, Bonneville International, CBS Radio, Cox Media Group, Entercom Communications, Greater Media, Katz Radio Group, Marketron, Miller, Kaplan, Arase LLP, MoreFM, Neuhoff Media, Nielsen Audio, Salem Communications, Sun Broadcast Group, Townsquare Media, vCreative, United Stations Radio Network, Westwood One, Univision Radio, Triton Digital, and E.W. Scripps.

Below is a list of the winning spots. To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com.

 

$50,000 Best Of Show

Long Story Short 1

Quikrete

Fitzgerald + Co

 

$5,000 Agency/Production Spot

Kitty

New York Lottery

Casanova Pendrill/McCann

 

$1,500 Agency/Production Spot

Watches

Zippo

Bravo

 

$1,500 International Radio Showcase

Donated Voices

The National University Centre For Organ Transplantation

MullenLowe Singapore

 

$1,500 Best Promotional Showcase

1065 The Mom

WARH 1065 The Arch

Hubbard Radio

 

$3,000 Best Use of Radio In an Integrated Campaign

Starving Artists

Mars Chocolate North America / Snickers Crisper

BBDO New York

 

$1,500 Most Innovative Use of Radio

GE Podcast Theatre presents The Message

GE

BBDO New York

 

$1,500 Most Innovative Use of Radio

5 Gum

Wrigley/Mars, Inc.

Energy BBDO

 

$1,500 PSA Spot

UNFairy tales – Hiba

UNICEF

180LA

 

$5,000 Radio Campaign

Long Story Short 2

Quikrete

Fitzgerald+CO

 

$1,500 Radio Campaign

Skittles Blank The Rainbow

Wrigley/Mars, Inc.

DDB Chicago

 

$5,000 Radio Station Produced

Estate

Cooper Disposal

Creative Services Group/iHeartMedia

 

$1,500 Radio Station Produced

Kolping Schutzenfest

Kolping Society of Cincinnati

Hubbard Radio Cincinnati

 

$3,000 Spanish Language Single/Campaign

Clog Free Pipes II

The Clorox Company

Alma DDB

 

$1,500 Student Produced Spot

Keep Stories Going

This American Life

The Creative Circus

 

2016 Radio Marketer of the Year

The Coca-Cola Company

 

 

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), and non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

mbuonocore@rab.com

Radio Mercury Awards Announces Advisory Council

New York, NY – November 20, 2015 – The Radio Mercury Awards is pleased to announce the formation of its Advisory Council.  As radio has evolved into a multiplatform digital medium, and with the introduction of additional award categories, the Radio Mercury Awards creative advisory council of leading industry professionals will help guide and plan for the years ahead.

This group is comprised of advertising creative directors and radio branding and production executives alike.  By bringing this high caliber group of creative executives together, the council will advise on award categories and guidelines along with helping to grow awareness and participation among the agency and radio communities.

“As the Radio Mercury Awards celebrates its 25th Anniversary, we felt it was important to establish this council to help create a dialog between agency and radio creative minds to help lead and guide the Radio Mercury Awards into the next 25 years,” noted Erica Farber, president and CEO, Radio Advertising Bureau.

The Advisory Council is comprised of the following executives:
•    Chris Smith, Brand Creative Group Head, The Richards Group – Chair
•    Chris Beresford-Hill, Executive Creative Director, BBDO NY – Vice Chair
•    Jill Applebaum, Creative Director, The Barbarian Group
•    Barbara Goldman, Owner/Producer, BG Productions Inc.
•    Mark Gross, EVP, Executive Creative Director, DDB Chicago
•    Tony Mennuto, VP Branded Content, CBS Radio
•    Dave Savage, Vice President Creative Services Group, iHeartMedia, Inc.
•    Greg Solk, SVP Programming, Hubbard Radio

Award categories for the 2015 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.