Posts in the 2017 Radio Mercury Awards category

The Radio Mercury Awards announced the final round judging panel for the 26th Annual Radio Mercury Awards today. This year’s panel of top-level agency creative leaders represents radio’s top advertising categories including automotive, communications, financial services, packaged goods, OTC, retail, spirits, and quick serve restaurants.

The jury, drawn together with the help of Chief Judge Mark Gross, founder and creative director, Highdive Advertising, comprises thought leaders from across the country, representing all size markets and diverse audiences for some of radio’s top spending advertising clients.

Listed below is the 2017 Radio Mercury Awards Final Round Judging Panel:

  • Wade Alger, executive creative director, TBWA\Chiat\Day, New York  – clients include, McDonalds, Michelin, and Nissan
  • Chris Beresford-Hill, executive creative director, executive vice president, BBDO NY – clients include, Foot Locker, Guinness and Priceline.com
  • Sean Bryan, co-chief creative officer, McCann NY – clients include, Lockheed Martin and Microsoft
  • Bill Cimino, executive vice president, chief creative officer,  McCann Detroit – clients include, General Motors, Chevrolet and Ameriprise
  • Gustavo Lauria, co-founder and chief creative officer, We Believers – clients include, Volvo, Saltwater Brewery, and Powerful Yogurt
  • Paula Maki, managing creative director, mono San Francisco- clients include, Target, Propel, The North Face, Google, and Firefox
  • Jorge Murillo, vice president/ executive creative director, Alma DDB – clients include,  Sprint, Clorox and Tobacco Free Florida
  • Andres Ordonez, chief creative officer, Energy BBDO – clients include, Wrigley, Pearle Vision, Kerrygold and Bayer

 

To learn more about this year’s judges click here.

“This list of final round judges represents a wide range of creative thought leaders from across the country from continuous award-winning agencies,” noted Mark Gross. “These exceptional creatives have a passion and appreciation for radio writing, and truly believe that anything is possible on the radio. I look forward to gathering in May to hear the submissions and determine who went above and beyond the possibilities.”

“This is a tremendous list of creative minds for this year’s competition,” said Erica Farber, president and CEO of the Radio Advertising Bureau and Chair of the Radio Creative Fund. “I have no doubt this group will help ensure that those awarded in this year’s competition will be the best of the best having created the unimaginable, imaginable.”

The Radio Mercury Awards will announce the total number of awards to be given out when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event on June 1 at Stage 48 in New York.

For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please visit the FAQ and  Guidelines sections of the Mercury website.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore
212-681-7215
mbuonocore@rab.com

 

New York, New York – January 11, 2017 — Call for Entry for the 26th Annual Radio Mercury Awards is now open. Entries are being accepted for outstanding creative spots, campaigns and innovative radio work from advertising agencies, radio stations, production companies, colleges, universities, and advertisers.

Chief Judge Mark Gross, along with a soon-to-be-announced team of final round judges, will disburse over $87,000 in cash prizes including the $50,000 Best of Show prize.  Categories for this year’s competition include:

•    Agency/Production Company Produced Commercial
•    New – Big Idea: Audio
•    Integrated Campaign with Radio/Audio
•    PSA Spot or Campaign
•    Radio Campaign
•    Radio Station Produced Commercial
•    Spanish Language Spot or Campaign
•    Student Produced Spot

Showcase Awards:
•    Radio Station Produced Promotional Spot
•    International Radio or Audio

Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Produced Commercial, Radio Campaign and Radio Station Produced Commercial.  Judges will also have the discretion to award additional prizes.

“We’re really excited to hear all of the new spots coming out of 2016.  We have a couple of new additions to the awards slate that showcase where the creative community is heading in the audio space,” noted Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “With the help of Mark Gross and our panel of final round judges, I know we will honor and recognize the best of the best and what’s next for our industry.”

The Radio Mercury Awards will announce the total number of awards to be given out when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event on June 1 in New York.

For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com

 

The Radio Mercury Awards is pleased to announce Mark Gross, Founder, Creative Director at Highdive Advertising, as the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.

mark-cropped-photo

Gross is a highly regarded advertising executive and DDB Chicago alumnus, where he led creative on some of the agency’s biggest accounts including Capital One, Cars.com, Bud Light and Mars-Wrigley. He’s probably best known for the late ’90s “Real Men of Genius” campaign for Bud Light, the most awarded campaign in advertising history. He’s won three Best in Show Radio Mercury Awards, two Cannes Radio Grand Prix Lions, a Radio Grand Andy and a Radio Grand Clio. Mark has also served as President of the inaugural Cannes Radio Jury, and President of the Clio Radio Jury.

 

This past fall, Gross, along with fellow DDB Chicago colleague and Radio Mercury Award winner Chad Broude, founded Highdive Advertising, a new boutique agency in Chicago.

 

“Captivating movies, engaging books, powerful stage plays, sticky songs, memorable radio advertising — they all share one thing: great storytelling,” noted Mark. “The panel of judges and I will be looking for the campaigns and spots that draw us in with unforgettable and fascinating stories that you can only tell on the radio.”

 

“Mark Gross has been a part of so many Radio Mercury Award-winning spots and campaigns that we’ve lost count.  His roster of work could be a curriculum of how to create award-winning radio advertising,” said Erica Farber, president and CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. “We are thrilled he will lead this year’s judging and ensure that the best of the best are awarded in June.”

 

Award categories for the 2017 Radio Mercury Awards will be announced later this month, along with Call for Entry guidelines and deadlines.  For more information, log on to www.radiomercuryawards.com.

 

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

 

Media Contact:

Meghan Buonocore

212-681-7215

meghan@rab.com