Executive Creative Director
TBWA\Chiat\Day New York
Wade Alger is an esteemed created director with over 20+ years of experience crafting best-in-class campaigns for a host of blue-chip brands. In 2016, Alger brought his wit and talents to TBWA\Chiat\Day New York, rounding out the agency’s creative leadership team that also includes ECD and Global Head of Art, Erik Vervroegen and Chief Creative Officer, Chris Garbutt.
Alger joined TBWA from The Martin Agency, where he spent eight-plus years leading the agency’s flagship GEICO account, helping to move it from a traditional advertiser to a digital and integrated power player, and to #2 overall in the car insurance category. He is credited with creating and leading some of the brand’s most iconic and award-winning work, including 2015’s innovative “Unskippable” pre-roll campaign that took home the Film Grand Prix in Cannes. In addition to GEICO, Alger also created the award-winning “We Choose the Moon” and “Clouds Over Cuba” campaigns for the JFK Presidential Library, and more recently, the wildly successful “World’s Biggest A**hole” campaign for organ donor charity Donate Life, which racked up more than 60 million views in two weeks and increased organ donation registration 698% in ﬁve weeks
Alger been awarded nearly every top creative honor in the industry, including an Emmy Award, 41 Cannes Lions, One Show pencils, D&AD pencils, AICP honors, Clios and Webby Awards, among others. He honed his craft as a young copywriter at DDB in Dallas, and also worked as a Creative Director at TBWA-sibling shop GSD&M on the BMW account.