Entry Categories

Single Spot/Commercial Categories

Agency/Production Company Produced Commercial

  • Enter a radio commercial, originally produced and primarily in English, created by an agency, production company or advertiser.
  • Entries will be judged on the overall creative excellence of the work in delivering the main message.
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Submit the entry in .wav or mp3 format, no slate.

Radio Station Produced Commercial

New for 2017:

All Radio Station Produced Commercial entrants will receive a complimentary pass to an exclusive webinar featuring Mercury Award winners from radio and advertising.

  • Enter a radio commercial created for a client by a radio station/radio group and/or writers/producers hired by the radio station.
  • Entries will be judged on the overall creative excellence of the work in delivering the main message.
  • Entry can be in English or Spanish. Spanish Language entries should be originally produced and primarily in Spanish. For Spanish Language entries, submit a side-by-side translation.
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Submit the entry in .wav or mp3 format, no slate.

Student Produced Spot

  • Enter a radio commercial created by an individual student or team of students from a qualified educational institution; e.g., U.S. chartered school or university or a U.S. professional, technical or “proprietary” school offering education and training in advertising, art and design or broadcasting.
  • Entries will be judged on the overall creative excellence of the work in delivering the main message.
  • Entry should meet typical U.S. broadcast standards.
  • Entry can be in English or Spanish. Spanish Language entries should be originally produced and primarily in Spanish. For Spanish Language entries, submit a side-by-side translation.
  • Entry should be submitted by a representative of the educational institution for a student, such as a professor, instructor, or designated representative.
  • If the commercial is for an actual product or service, it is entrant’s responsibility to obtain full and proper clearance from all parties involved, including copyright and trademark permission.
  • It is entrant’s responsibility to obtain proper clearance for any talent and/or music used, if necessary.

 

Campaign Categories

Radio Campaign

  • Enter a radio campaign, originally produced and primarily in English, created by an agency, production company, radio station or advertiser. Campaign is primarily in English.
  • Entries will be judged on the overall creative excellence of the all the spots in the campaign delivering the main message.
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Submit two to three spots from the campaign. Single spot entries will be redirected to the Single Spot category.
  • Submit the campaign in .wav or mp3 format, no slate, with one or two seconds between each spot.
  • Individual spots from the campaign can be entered in other categories.

Integrated Campaign with Radio/Audio

  • Enter an integrated media campaign, originally produced by an agency, production company, radio station or advertiser, in which radio and/or audio is an essential element.
  • Entries will be judged based on how effectively the radio/audio work integrates within the campaign and conveys the main message of the campaign.
  • Campaign can be in English or Spanish. For Spanish Language entries, submit a side-by-side translation of each radio spot included in your entry, and for any printed or visual copy that is in Spanish.
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Individual spots from the campaign can be entered in other categories.
  • Do not submit a generic show reel of the entire campaign. Customize the entry and put the radio/audio elements front and center. Entries that don’t put radio/audio front and center may be returned and you may be asked to resubmit them.
  • Entry length should be between 90 Seconds and two Minutes. Edit your work to an excerpt if you need to. Entries longer than two minutes may be returned and you may be asked to resubmit them in the correct length. (If your entry becomes a winner, we may choose to play an excerpt of up to one minute at the awards event.)
  • Submit a 100-words or less description of how radio is integrated with other media within the campaign. You will be able to copy/paste this description in when you enter.
  • Submit as one .mov or .mp4 file, 1280 x 720 Resolution, H.264 video codec. Entries that are not in an accepted format will be returned and you will be asked to resubmit them.

 

Spot/Campaign Categories

PSA Spot or Campaign

  • Enter a PSA spot and/or campaign, originally produced by an agency, production company, radio station or advertiser.
  • A spot will be judged on its overall creative excellence in delivering the main message. Campaigns will be judged on the overall creative excellence of the all the spots in the campaign delivering the main message.
  • Work can be in English or Spanish. For Spanish Language entries, submit a side-by-side translation of each radio spot included in your entry, and for any printed or visual copy that is in Spanish; if you submit a campaign, include a side-by-side translation for each spot within the campaign
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Submit two to three spots for a campaign.
  • Submit entries in .wav or mp3 format, no slate, with one or two seconds between each spot if it is a campaign.
  • Individual spots can be entered from a campaign, along with the campaign, as separate entries within this category.

Spanish Language Commercial or Campaign

  • Enter a radio commercial or campaign, originally produced in Spanish or primarily in Spanish by an agency, production company, radio station or advertiser.
  • A commercial will be judged on its overall creative excellence in delivering the main message. Campaigns will be judged on the overall creative excellence of the all the spots in the campaign delivering the main message.
  • Work was broadcast on-air or digitally in the 15 months between January 1, 2016 and April 30, 2017.
  • Submit two to three spots for a campaign.
  • Submit entries in .wav or mp3 format, no slate, with one or two seconds between each spot if it is a campaign.
  • Include a side-by-side English translation for each individual entry; if you submit a campaign you must include a side-by-side translation for each spot within the campaign.
  • Individual commercials can be entered from a campaign, along with the campaign, as separate entries within this category.

 

Showcase Award Categories

Showcase categories are not eligible for Best of Show.

Big Idea: Audio

  • Enter work that presents a “Big Idea” through the use of audio that is forward-thinking, expands the boundaries of traditional uses of audio and advances the idea of how audio is heard and experienced.
  • The work should be non-traditional, non-broadcast audio.
  • Entries will be judged on the overall creative excellence and uniqueness of the audio.
  • Examples of work you can submit: Podcasts; multimedia work with audio as a critical component; sound collages; music or non-verbal audio; subliminal audio messages; audio SFX; transmitters that deliver audio in non-traditional or unusual settings (e.g., billboards, outdoor signage, displays, etc.); transmitters or embedded audio that delivers Individual audio messages.
  • Eligible work was transmitted or released in the 15 months between January 1, 2016 and April 30, 2017.
  • Work was produced originally and solely for the U.S. market.
  • Work can be English or Spanish. Spanish Language should be originally produced or primarily in Spanish. For Spanish Language, submit a side-by-side translation.
  • Do not submit a generic show reel of an entire campaign. Customize the entry to showcase the audio elements. Entries that don’t showcase the audio elements may be returned and you may be asked to resubmit them.
  • Entry length should be between 90 Seconds and two Minutes. Edit your work to an excerpt if you need to. Entries longer than two minutes May be returned and you may be asked to resubmit them in the correct length. (If your entry becomes a winner, we may choose to play an excerpt of up to one minute at the awards event.)
  • Submit a 100-words or less description on why your work should win. You will be able to copy/paste this description in when you enter.
  • Submit the work as one .wav or mp3 format, no slate, with one or two seconds between each piece of audio; or as one .mov or .mp4 file, 1280 x 720 Resolution, H.264 video codec. You will be directed to upload your file to our secure FTP site in the online entry.

International Radio or Audio

  • Enter outstanding radio or audio work produced by international advertising agencies and radio stations/groups or U.S. ad agencies and radio stations/groups that produced the work originally and solely for a non-U.S. market.
  • Entries will be judged on the overall creative excellence of the work.
  • Eligible work was broadcast, on-air or digitally, or released in the 15 months between January 1, 2016 and April 30, 2017.
  • Work can be in any language. Submit a side-by-side translation for non-English entries.
  • Examples of work you can submit: Radio commercial, campaign or Public Service message; on-air or live radio programming; a combination of spots, programming, etc.; Podcasts; multimedia work with radio or audio as a critical component; sound collages, music or non-verbal audio that delivers the main message; subliminal audio messages; audio SFX; transmitters that deliver audio in non-traditional or unusual settings (e.g., billboards, outdoor signage, displays, etc.); transmitters or embedded audio that delivers Individual audio messages.
  • Do not submit a generic show reel of an entire campaign. Customize the entry to showcase the radio/audio elements. Entries that don’t showcase the radio/audio elements may be returned and you will be asked to resubmit them.
  • Entry length should be between 90 Seconds and 2 Minutes. Edit your work to an excerpt if you need to. Entries longer than two minutes may be returned and you may be asked to resubmit them in the correct length. (If you entry becomes a winner, we may choose to play an excerpt of up to one minute at the awards event.)
  • Submit a 100-words or less description of why you work should win. You will be able to copy/paste this description when you enter.
  • Submit the work as one .wav or mp3 format, no slate, with one or two seconds between each piece of audio, or as one .mov or .mp4 file, 1280 x 720 Resolution, H.264 video codec. You will be directed to upload your file to our secure FTP site in the online entry.

Radio Station Produced Promotional Spot

New for 2017:

All Radio Station Produced Commercial entrants will receive a complimentary pass to an exclusive webinar featuring Mercury Award winners from radio and advertising.

  • Enter a single promotional spot created by a radio station or group for a client, a radio station/network, or for a charitable/nonprofit organization or special event. The entry can be a recorded, produced commercial or a live read/on-air endorsement.
  • Entries will be judged on how successfully and creatively the spot communicates the promotion and/or call to action.
  • Eligible work was broadcast, on-air or digitally, or released in the 15 months between January 1, 2016 and April 30, 2017.
  • The spot should engage a listener to do at least one of the following: Enter a station or client contest; participate in a station or client charity or holiday drive; tune-in to station programming, a music or entertainment special, station concert or festival, or in-studio performance or interview; attend a live event, sporting event, charity drive or holiday drive; or, a station-brand promo with no call to action.
  • Entry length should not exceed two minutes. Edit your work to an excerpt of two minutes or less if you need to. Entries longer than two minutes may be returned and you may be asked to resubmit them in the correct length. (If your entry becomes a winner, we may play an excerpt of up to one minute at the awards event.)
  • Submit your entry as one .wav or mp3 file, no slate.
  • Entries can be in English or Spanish. Spanish Language should be originally produced or primarily in Spanish. For Spanish entries, submit a side-by-side translation.
  • This showcase category is not in competition for Best of Show.

 

 Enter here.