2017 Mercury Finalists Announced

2017 Radio Mercury Awards Finalists Announced

BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services Lead the Way as Finalist Front-Runners

T-Mobile Named 2017 Radio Marketer of the Year

 

May 4, 2017 — New York, NY – 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories. The Radio Marketer of the Year will be awarded to T-Mobile at the June 1 awards event in New York.

The 2017 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.

“We’ve said all year ‘Anything is Possible’ on the radio, and that writers can create limitless opportunities with the right story,” said Mark Gross, founder and creative director, Highdive Advertising and chief judge for the 2017 Radio Mercury Awards. “The spots and campaigns moving on to the next round tell their stories with intriguing and nuanced executions.”

“This list of 117 agencies, production companies, radio stations and universities, have reached an exceptionally high level of creative excellence,” noted Erica Farber, president and CEO of the Radio Advertising Bureau. “No matter the advertiser or market size, the ability to build brand awareness and drive ROI is truly unique to radio. All of these finalists creatively succeed on delivering that promise.”

The final round judging panel included Chief Judge Mark Gross founder and creative director, Highdive Advertising; Wade Alger, Executive Creative Director, TBWA \ Chiat \ Day New York; Sean Bryan, Co-Chief Creative Officer, McCann; Peter Kain, Executive Creative Director, BBDO New York; Paula Maki, Managing Creative Director, mono San Francisco; Jorge Murillo, Vice President / Executive Creative Director, Alma DDB; and Andrès Ordóñez, Chief Creative Officer, Energy BBDO.

2017 Radio Mercury Awards Finalists – (To listen to this year’s finalists click here.)

Agency/Production

Break Out the Pepsi
Pepsi
BBDO New York

Poor Parched Mouth
Pepsi / Mountain Dew
BBDO New York

Try a Little Jingle
goodnessKNOWS®
BBDO San Francisco

Try a Little Voice Acting
goodnessKNOWS®
BBDO San Francisco

Wrestler
Jack Link’s Jerky
Carmichael Lynch

Toyota Dealer – One
Chevrolet
Commonwealth//McCann

Toyota Dealer – Two
Chevrolet
Commonwealth//McCann

The Catch
McDonald’s
Cossette Chicago

DMV
Taco Bell
Deutsch LA

Work Emails
Taco Bell
Deutsch LA

Follicular Lymphoma
Mount Sinai Hospital
DeVito/Verdi

Robert Woo
Mount Sinai Hospital
DeVito/Verdi

Rosemary McGinn
Mount Sinai Hospital
DeVito/Verdi

Slow Cooked
Schlotzsky’s
FOCUS Brands

Adios Amigo
Heineken / Dos Equis
Havas New York

Sarah
Regional Help Wanted
Hyperbolic Creative

The Wild Kingdom of Food
Quiznos
Karsh Hagan

Dream of Chicken
Chick-fil-A
McCann New York

The Five Stages
Mr. Rooter
McKee Wallwork & Company

Letters from the Road of Adventure
Gulf States Toyota
MMB

Dentist
HuHot Mongolian Grill
Shine United

Facelift
Motel 6
The Richards Group

Man Bun
Motel 6
The Richards Group

Millennials
Motel 6
The Richards Group

Clip Show
Bestway Disposal
Vladimir Jones

Life
Old Spice
Wieden+Kennedy

The Food Chain Has Changed – Performance Review
Los Angeles Zoo
wongdoody

Big Idea Showcase Award

GE Podcast Theater presents life.af/ter
GE
BBDO New York

Foot Locker Audio Tours
Foot Locker
BBDO New York

Resistance Radio
Amazon
Campfire at SapientRazorfish

Stereotypical Trump
Creatives Against Contradictions
Creatives Against Contradictions

Music Resource Center
MRC Cincinnati
Hubbard Radio Cincinnati

The Refugee Nation
Amnesty International
Ogilvy

Integrated Campaign with Radio/Audio

GE Podcast Theater presents life.af/ter
GE
BBDO New York

Terrible Quotes campaign: Afraid, Washington, Stay in School
SafeAuto Insurance
Greatest Common Factory

Say it with Pepsi
Pepsi
J. Walter Thompson Puerto Rico

T-Mobile One Takeover
T-Mobile
Katz Media Group

Get your fair face on!
OC Fair
Sensis Inc

Smokeless Doesn’t Mean Harmless
FDA
Sensis Inc

International Radio or Audio Showcase

Anchor Milk Slams
Fonterra
Colenso BBDO

Morse Code
Rustlers
Droga5

Office
Blooms Pharmacy
FCB South Africa

Recycled Commercial
Light Recycle
Newcap Radio

Gourmet Meals
ProDiet
Ogilvy & Mather Group HK

Sightseeing
Orbis
Ogilvy & Mather Group HK

PSA Spot or Campaign

Unfairy Tales – Ali
UNICEF
180LA

Tougher Than Tough
AARP
Advertising Council

Unwanted STD
Women’s Fund of Omaha
BVK

Lullaby :30, Shirt :30 and Cook :30 Campaign
Alzheimer’s Association
Full Contact

Gore
PETA
Havas New York

Horror Show
PETA
Havas New York

Cruelest Show On Earth
Big Cat Rescue
PP+K

It’s A Horrible Life
Big Cat Rescue
PP+KWTMX-FM

Radio Campaign

It’s Really Time to letgo
letgo
CP+B

Craverider
Dr Pepper Snapple Group
Deutsch LA

Honest Mornings: Work Emails, Tax Day, DMV
Taco Bell
Deutsch LA

Mount Sinai Radio Campaign 1
Mount Sinai Hospital
DeVito/Verdi

Mount Sinai Radio Campaign 3
Mount Sinai Hospital
DeVito/Verdi

Long Story Short – Campaign 1
Quikrete
Fitzgerald+CO

Long Story Short – Campaign 2
Quikrete
Fitzgerald+CO

Terrible Quotes
SafeAuto Insurance
Greatest Common Factory

Sleep Train
Sleep Train
Hubbard Broadcasting Inc

Extra Money
Peninsula General Insurance
iHeartMedia Creative Services Group

Holy Shyp That Was Easy
Shyp App
iHeartMedia Creative Services Group

Oh Boy, Make it Roy
Roy Rogers Restaurants
iHeartMedia Creative Services Group

Go Before It’s Cool
Brooklyn Film Festival
TBWA \ Chiat \ Day NY

2017 Motel 6 Radio Campaign
Motel 6
The Richards Group

Weird Looking, Delicious Tasting
General Mills / Muddy Buddies
Walrus

Ask The Experts – WBEB
WBEB FM
WBEB FM

Battle of the Bugs
Steve’s Pest Control
Zimmer Radio and Marketing Group

My Turn To Tell You
Missouri Heart Center
Zimmer Radio and Marketing Group

Radio Station Produced Commercial

Health Check Spade
Tunex Automotive
Bonneville Media

Jess Rap
Eagle Web Services
Eagle Communications

Life’s Greatest Challenges
John Paul’s Automotive
Entercom

Ma’am, You Have A Problem
Noble Way Pest Control
Entercom

Scottish Translator
Caledonian Club Scottish Games 2017
Entercom

Dickenschrauf: An Easy Name
Dickenschrauf Plumbing
Entercom Radio / Sports Radio 1250 WSSP

Jingle Audition
Burrito Shack
Forever Communications

Elliptical
Sleep Train
Hubbard Radio

Turn Things Around
Lake Woods Chrysler
Hubbard Radio

Boss
Roy Rogers Restaurants
iHeartMedia Creative Services Group

John Quincy Adams
Cyprus Air Fireplaces
iHeartMedia Creative Services Group

Neck Pillow
Shyp App
iHeartMedia Creative Services Group

Waffles
Service.com
iHeartMedia Creative Services Group

Pity Party Patio Problem
SLITERS LUMBER & BUILDING SUPPLY
KOFI KZMN KOLK

Strangers and Gravy
Baymont Inn and Suites
Praise 106.5

Wade Cahela Nothing Sexy
Wade Cahela Tax Service
Sand Mountain Broadcasting

God Made a Fisherman
Fun Country RV’s and Marine
Townsquare Media of El Paso

Sewerman
City of Santa Rosa
Wine Country Radio

Boring
Granite Peak
WTMX-FM

Dancing In The Living Room
Budget Blinds
Zimmer Radio and Marketing Group

Deuce Rap
The Deuce Pub and Pit
Zimmer Radio and Marketing Group

Radio Station Promotional Spot

KINK – Station Produced George Morlan
George Morlan
Alpha Media LLC

102.9 WMGK Philly 500 Voting Solicit Promo
Classic Rock 102.9 WMGK, Beasley Broadcasting

Commercial Free Sundays Promo – Shock Jock
KKBQ, Cox Media Group

Rock & Roll Hall of Fame Weekend Promo
KGLK, Cox Media Group

Bone TV – Nerd
WHPT, Cox Media Group

Typical Cruise
WHPT, Cox Media Group

KPNT Wayback Weekend
KPNT, 105.7 The Point, Emmis Communications

Bruno Mars: Runway to Runway
Victoria’s Secret, Atlantic Records
Entercom Communications

Tell the Truth
1500 ESPN, Hubbard Radio

Go Fund Yourself
KSLZ, iHeartMedia

Kiss-A-Kia
Southwest Kia
iHeartMedia

KVOO Jingle Jam 2016
KVOO, SCRIPPS MEDIA GROUP

Free Lemonade Contest for Beyonce Tickets
WKHT-FM, Scripps Radio

Baconoke
Townsquare Media Live Events
Townsquare Media of El Paso

Spanish Language Spot or Campaign

Carro
Denny’s
Casanova//McCann

Expensive
Covered California
Casanova//McCann

LALAgartija
LALA Yogurt Smoothies
Richards/Lerma

LALAura
LALA Yogurt Smoothies
Richards/Lerma

Student Produced

It Only Takes a Moment to Make a Moment
Fatherhood.gov
Miami Ad School

Ride With A Friend
Lyft
Miami Ad School

Cease Fire
CeaseFire PA
Temple University

Band-Aid
The Creative Circus

P-Roid Boys
Playtex
The Creative Circus

Protect Your Happily Ever After: Flood
State Farm
The Creative Circus

Tidy Cats Cat Litter
The Creative Circus

Winners will be announced on Thursday, June 1 at the Annual Radio Mercury Awards Event at Stage 48 in New York City. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
meghan@rab.com

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